ROI on social media marketing is hard to prove, but not impossible. The hard part is actually convincing businesses to use it. In most cases it’s free and gives businesses like yours an opportunity to get in front of targeted audiences. ROI can be demonstrated by carefully reviewing website metrics and it can easily help increase a business’s authority online.
Many business owners misunderstand the benefits of social media marketing.
To help explain the benefits I will draw a comparison to a classic marketing medium… The refrigerator magnet. I’m guessing most, if not all of us, have a refrigerator door covered in children’s artwork, recipes, photos and random other stuff.
You might have a refrigerator magnet with your sprinkler company or real estate agent on it. You probably picked it up at a street fair or got it in the mail and just slapped it on the fridge without even thinking twice about it. Now, will it trigger you to call for a sprinkler blow-out when reaching for the milk? Probably not.
Refrigerator magnets don’t compel people to act. It’s just a magnet with a logo on it. However, after months of seeing it on the fridge they become memorable. The next time you run into a friend who mentions they want to move, guess what your brain does – It recalls the last time you saw your refrigerator magnet.
This is exactly how social media works. It’s modern top-of-mind marketing at its best.
If used correctly, social media can drive sales and make you more profitable. It can also help you become more memorable. This is especially true for service providers such as attorneys, mechanics, heating and cooling companies… you name it. The power of social media is awareness. Once you build your audience, all you need to do is show up with memorable content.
Are you a little behind the times?
Don’t sweat it. It’s never too late to catch-up. Contact me and we can get your business setup on social media. Get a for a FREE social media marketing profile review.