Do you want more qualified traffic to your site? Do you want to be perceived as a thought leader in your industry? Of course you do. Blog posts help improve your website’s search engine rankings while positioning you as an expert in your field. People trust experts.
Here are few things that will help you get started blogging.
Think long term and pick a theme. Try to define what it is you intend to blog about. What do your customers want to hear about? Figure out what their problems are and blog about the solutions. Be as specific as possible and plan out some blog posts is advance. The more upfront work you do the better.
Develop a voice or a style. This adds a bit of personality to your posts. Think about the way you engage your clients in person. You seem to have a great sense of humor, so try to work a bit of that personality into your blog posts… but stick with the theme.
Define your audience. Who are you writing for? Blogging is a great way to jot down ideas and thoughts, but because it is on such a public platform, you should keep your audience in mind.
Solve a problem. Blogs tend to do one of two things; educate or entertain, and often times it can do both. Think about how your blog might benefit your reader. Useful links, facts and statistics all help augment the usefulness of a blog.
Use links. Adding reference links to your blog helps improve your search engine standings. It’s common practice to add a useful link or two within a blog post. Use links to further reading or share companion articles that back up and reinforce your blog topic. Feel free to link to other pages on your website as well. Just keep it relevant.
Scheduled blogging time. Blogging is harder than you think. Be sure to schedule a block of time each day or week to start, edit or finish a draft. Try the Pomodoro Technique for time management.
These are just a few ideas to help you get started. Content marketing is the number one way of generating new leads online. Don’t forget to add a call to action at the bottom of each post. Give your readers something to do after they finish reading your epic and inspiring blog post!
Don’t have time?
Try out our content marketing services for FREE. Request a complimentary SEO-activated blog post for your website. If you like it, you can sign up for more.