My wife and I just purchased a pair of hammocks from Amazon.com. They were under $30 a piece, but we still wanted to make sure we were making a good decision.
- We read the reviews
- We compared similar products online
- We visited the manufacturer’s website to see if they seemed legit. (I’ll be honest, they desperately need a website makeover, but they were the real deal.)
Sound familiar? Statistics indicate people spend a considerable amount of time doing research online before they decide to buy.
“78% of internet users research businesses online before making contact.”
Your business website and social media profiles are often your customer’s first interaction with you. We all know how important first impressions are. Let’s dive into some ways you can use Google to make your business more memorable.
There’s a good chance your business is already on the map. Head over to Google Maps now and search for your business name. Is it on the map? Is all the information correct? If so, that’s a great start, but there’s one more important thing to look for.
If you haven’t “claimed” your business listing you should see a link called “Are you the business owner?” under your listing. Be sure to click the link and follow the prompts.
Your verified business information can appear on Google Maps helping customers find directions to your business. They can also find contact info as well as ratings and reviews of your business.
Google+ (Social Media)
Did you know Google has a social media app? It’s called Google+. Basically, it’s Google’s answer to Facebook. I’ll tell you right now there are far fewer users on G+ than Facebook. Still, it’s an important part of your online presence. Every business can enhance their listing with photos and status updates. Strong reviews and pictures of your products help you stand out to customers.
At the very least, you can enhance your online brand with Google+. Here’s an example of a local bicycle shop in Northwest Denver. Notice the right-hand column. They have photos, address, hours, and reviews. You can edit all of this information once you claim your business.
One reason why you want to claim your business listing is to make sure your information is correct. After you get access to your business listing you can update information about your business as often as you’d like. From Google My Business, you can edit your contact information, description, hours, website URL and more.
Mobile devices act differently than desktops, for obvious reasons. When potential customers are on the go or need information in a hurry, you want to make sure your business listing is accurate and up to date. Managing your Google business listing helps customers find the same reliable information about your business whether they are on a desktop or a mobile device.
The Good News
If this all sounds like Greek to you and your head’s swimming, you’re in luck. We’ve helped many businesses like yours claim, update and enhance their Google business listing. Be sure to send us a message or leave a comment below if you need help updating your Google business listing. If you want to get started without us, awesome! Go claim your business listing now!
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