Skip to main content


Let’s face it, as business owners, we’re constantly busy. That fact alone leads me to believe that if you implement and maintain just a couple new marketing strategies you will already be ahead of the game.

Many B2B businesses don’t have the time or the resources to market themselves effectively. The good news is, it doesn’t have to take all day. Once implemented, it can be easy to maintain. If you want to differentiate your business from the competition, increasing your visibility with different B2B marketing strategies is a great place to start.

Here are B2B marketing strategies that are both easy to start and easy to maintain. Pick a couple and dedicate yourself to getting them done this month.

Your database is gold

When was the last time you updated your database? Do you even have a database? Take some time and really go through your list of contacts and get them organized. Make sure you have email addresses, full names, addresses, social profiles and phone numbers. A healthy database is the cornerstone of any good B2B marketing game plan.

Tip: Look into online CRM applications such as Highrise or Salesforce.

Email marketing

When was the last time you contacted your customers? Even if you don’t invest in a powerful email marketing application, email in any form is a great way to stay in touch.

Tip: Personalize emails for a big increase in engagement.

Case studies

Case studies are a great way to tell a story about your products and services and how they contributed to the success of a project. A good case study focuses on the customer’s goals and the strategies used to achieve them. Case studies are also a great way for a potential customer to imagine themselves working with you and sharing similar success.

Tip: Use real statistics to help illustrate how your products and services helped a client succeed.


There are a lot of opportunities to automate your marketing tasks. For instance, did you know when someone on your sales team adds a new prospect to your CRM that new lead can be automatically added to an email marketing program that sends them a series of educational emails? This is just one example, but automation can dramatically improve client relations and overall business productivity.

Tip: You can also automate social media sharing with apps such as Buffer.

Be mobile

With Google’s increasing emphasis on mobile-friendly websites, it will be imperative that your website is responsive. Use this tool to see if your website passes the test. If your website doesn’t pass, you could be losing some search engine standings, precipitously.

Tip: If your website isn’t mobile-friendly, you might not have to redesign the whole thing. Contact us and we’ll take a look at it for you.

Create more content

Out of all the B2B marketing strategies, this one takes the most time but also has the most benefit. When I say content I mean anything that educates your audience. Blog posts are a great place to start. Choose topics that your audiences care about. Share your content religiously on your website, social media and email.

Tip: Start with creating a reservoir of simple headlines. Pick one and write 5 paragraphs. Rinse and repeat every month.

Add some personality

B2B marketing can be pretty boring. From sterile white papers to poorly designed brochures, B2B marketing materials are generally out-dated and impersonal. Look for an opportunity to inject a little personality to your marketing materials. This will not only make it unique, but it will also make it more memorable.

Tip: Involve your sales team. Sit down and discuss ways you can add a touch of personality into your marketing materials.

Even if business is good and the pipeline is full, it doesn’t hurt to take a closer look at your B2B marketing strategies. There is almost always room for improvement. Let me know if we can help you brainstorm some unique and memorable ways you can differentiate your business.

 Schedule a Free Business Marketing Review

Our business marketing review is comprehensive, informative and provides you with actionable advice to improve your marketing mix. Schedule a review today!

    Chris Kitzmiller

    I help businesses become more profitable by sharing their story on every device to the audiences that matter. Have we connected yet? LinkedIn | Twitter