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Does Your Business Have a Mobile Friendly Website?

By March 19, 2015October 7th, 2016Mobile, Trends

Considering the rapid advancements in mobile technology and usage over the years you should make it a priority to find out if your business has a mobile friendly website. If your current website was designed in the past two years, chances are it is mobile-friendly already. If not, don’t worry, there are always ways to optimize for the mobile experience. See below for a quick way to find out if your site makes the grade.

“As of 2013, worldwide mobile phone internet user penetration was 73.4 percent. In 2017, figures suggest that more than 90 percent of internet users will access online content through their phones.” – statista.com

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This statistic gives information on the global mobile data traffic from 2014 to 2019. In 2014, global mobile data traffic amounted to 2.5 exabytes per month. In 2019, mobile data traffic worldwide is expected to reach 24.3 exabytes per month at a compound annual growth rate of 57 percent. In short, mobile is not a trend, it’s a reality.

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Our research at Kitzmiller Media indicates a large number of our client’s subscribers viewing emails on mobile devices. In most cases mobile is the number one platform for viewing email – and this number keeps climbing. It’s not a desktop world anymore.

When they click through from email to view your offer or read your blog, is your site mobile-friendly? If it isn’t, you may lose an opportunity to tell your story.

So how can I tell if my website is mobile-friendly?

The easiest way to tell if your website is mobile-friendly is to simply pull it up on your device. Use a phone and a tablet. How does it look? How does it behave? If it seems like a tiny version of what you would see on a desktop screen, then it’s not responsive. You might have to pinch and zoom and swipe to see all of your content. Even if it looks halfway decent on your device, it may still need some work.

The easiest way to tell is to this tool created by Google. This will give you an instant answer. Simply plug in your website’s URL and click analyze. If you pass, that’s awesome. Focus on adding remarkable content. If not, be sure to contact us for a mobile-friendly review. We will be delighted to provide you with some advice to get your business up to speed.

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    Chris Kitzmiller

    I help businesses become more profitable by sharing their story on every device to the audiences that matter. Have we connected yet? LinkedIn | Twitter