Let’s face it, business owners barely have enough time to handle business, let alone worry about creating engaging website content. If you have time, great, but if you don’t, perhaps you’ve run up against one of these snags and are finally ready to outsource content marketing to a professional.
“62% of companies outsource their content marketing.” – Mashable
1.) You don’t have enough resources.
Not all businesses have a dedicated marketing staff. In fact, marketing tasks such as content creation are often tucked into the job description of a non-marketing employee. This method works for a while, but is it profitable? Is it consistent? Not having enough resources to dedicate to online marketing is the number one reason why companies don’t have a commanding presence online.
2.) You don’t have enough time.
Do you wish you had more hours in the day? Who doesn’t! You probably have a marketing to do list as long as your arm. If your list includes refreshing your website (and it should!) with news, articles and expert advice and you haven’t done anything about it in the past 6 months, maybe it’s time to consider outsourcing some of your marketing efforts.
3.) Your website is outdated.
The best way to keep a website feeling fresh is to include a blog. Even posting as little as once per month will dramatically increase your traffic and exposure for your brand. With a carefully placed snippet on the home page and a link to the full article, you automatically go from 1998 to 2014 in the blink of the eye.
“Content creation is ranked as the single most effective SEO technique.” – Marketing Sherpa 2013
4.) Your competition is doing it.
This one stings a little. As a good business owner you have an eye on the competition. You may have even noticed some content being published on occasion. This is no time to panic. The benefits of content marketing are catching on and it’s time to act. If your consumers have a problem and your competitors are providing the solution, guess who gets the lead?
5.) You know it’s important but don’t understand why.
Content marketing has many advantages. Great content promotes your brand. It positions you as an authority in your field and creates top of mind awareness. It also educates. An educated consumer is a happy consumer. It creates trust. People do business with businesses they trust. It generates engagement. Quality content encourages discussion and begs to be passed around on social networks. Relevant and SEO-activated content is searchable. You’ll get more qualified traffic to your website.
“B2B companies that blog generate 67% more leads than those who don’t.” – Social Media B2B
Now that we’ve addressed some of the common problems facing business owners when it comes to creating valuable content, what are you going to do about it? We’d love to hear how you handle content marketing strategies for your business.Ready for a test drive? Try out our content marketing services for FREE. Request a complimentary SEO-activated blog post for your website. If you like it, you can sign up for more.